A firm, 23 Ride Technologies Group, has launched a ride-hailing service, in the Federal Capital Territory (FCT), with the aim of transforming the transportation challenge in the city.

The firm noted that the ride is a homegrown solution designed to address the long-standing challenges faced by drivers and riders in the ride-hailing industry.

Speaking at the launch in Abuja, General Manager of 23 RIDE, Kingsley Nzewuji, said the platform will offer better incentives for drivers, including higher earnings and flexible working conditions, while providing riders with a safe, reliable, and comfortable transportation experience.

He noted that the transportation services 23 ride will focus on providing exceptional services to commuters in both metropolitan and suburban areas of Abuja.

Nzewuji said: “As a proudly Nigerian brand, 23 Ride is committed to contributing to the local economy and providing a service that meets the unique needs of Nigerian commuters.

“By leveraging advanced technology and a deep understanding of the local market, 23 Ride is set to become the go-to ride-hailing platform in Abuja and, ultimately, across Nigeria.

“At 23 Ride, we are not just another ride-hailing service. We are a movement aimed at uplifting the standards of urban mobility. Our focus is on driver welfare and customer satisfaction sets us apart, and we invite everyone to be a part of this transformation.”

As 23 Ride begins its journey to transform the ride-hailing landscape in Nigeria, he calls on the public to experience the difference. Download the 23 Ride app today and take the first step towards a superior ride-hailing experience.

In his remarks, A serial entrepreneur, strategist and brand architect, Fanen Acho, noted that the 23 Ride maintains a fleet of well-kept vehicles that undergo regular inspections and maintenance checks.

He said: “We are committed to addressing the real needs of both drivers and passengers. Our goal is to provide a service that prioritizes quality, safety, and value. We believe that by paying attention to these core aspects, we can set a new standard in the ride-hailing industry in Nigeria.

“Get more out of every ride’ is our slogan. But much more than a slogan, it is brand promise- our value proposition. 23 Ride stands out in the market with four unique selling points that promise to deliver unparalleled value to both riders and drivers.”